2008
Thu
29
May
Miss Loi avatar

PING.SG Depicted As A ‘Sin’ In Popular Bookstore Ad

(13)

Most compulsive serial assessment books collectors (i.e. those whose life’s calling is to attempt EVERY assessment book known to mankind) among us in Singapore invariably end up as Popular Bookstore’s Pop Club Members.

Besides the 5-10% discount offered for all purchases (which is the sole reason for most to sign up anyway), members also get to receive a quarterly copy of their Pop Club Magazine

Pop Club (May-June 2008 Edition)
No, this is not 8 Days magazine.

… which is “packed with unbeatable offers and scrumptious promotions” - mostly in the form of ads depicting messianic saviors with Jedi mind trick abilities that can instantly transform illiterate Ah Bengs into President Scholarship hopefuls.

Pop Club Education ad example
Relevant portions masked to protect the identity of the Jedi Master
N.B. That is NOT her.

Anyways, if you get to lay your hands on this quarter’s (May-June) issue you’ll find a curious ad on its back cover with the words “PING.SG” written on it - alongside derogatory terms like “Hopeless“, “Lazy“, “Unmotivated” etc.

PING.SG The Sin
堕落, 没精打采 … the list continues

And it’s not only Ping.sg, the addictive local bloggers’ community where Miss Loi’s often guilty of spending too much time reading blogs, chatting etc., that’s listed here. Other evils like Facebook, Friendster, mahjong etc. are not spared as well.

Pop Club Ad (Front)
Are you guilty of any of these?
[Click to enlarge]

In any case, may it evoke sufficient emotions of guilt for the reader to drop all pretense of “I’m too cool for this!”, flip it over and contact the messianic savior behind this ad.

Pop Club Ad (Back)
Call and your sins WILL be cleansed.

A very warm welcome from Jφss Sticks to all Pop Club members visiting for the first time :D Now repeat after Miss Loi “I will score A1 … I will score A1 … I will score A1 …

Exercise Question

To show that you have understood what Miss Loi just taught you, you must:

  1. Leave A Comment!
  2. Do all of the above!

Comments

13 Comments

  1. 1


    2008
    Thu
    29
    May
    5:29PM

    So, is it ‘her’ or not?

  2. 2


    2008
    Thu
    29
    May
    7:26PM
    ignorantsoup says,

    Ah? Has Miss Loi invaded Popular bookstore? Haha..is that an advertisement?lol..

  3. 3


    2008
    Thu
    29
    May
    7:56PM
    Wendy says,

    very nice!!

  4. 4


    2008
    Thu
    29
    May
    8:48PM
    Rich Grad says,

    Off Topic… I like your layout… very nice =)

  5. 5


    2008
    Thu
    29
    May
    9:45PM
    uzyn says,

    Even though you depict my site as a sin, but I can’t deny that the ad looks really pretty.

    Your designer rocks! (Think I’ve told you that before if you remember, long long time ago)

    Nice ad.

  6. 6


    2008
    Thu
    29
    May
    9:46PM
    xinyun says,

    woot… missloi invaded pop out mag! :P
    *off to grab a copy*

  7. 7


    2008
    Fri
    30
    May
    12:00AM
    Farinelli says,

    I was surpised when I saw the ad when I picked Pop Club up earlier in the month (no I don’t read it actively they offered it to me). I thought the lime green and the text was oddly familiar. Well done on getting yourself there!

  8. 8


    2008
    Fri
    30
    May
    12:57AM
    Miss Loi avatar Miss Loi says,

    Cockcroach: Huh? As stated, that Jedi Master tutor in the photo (taken from some other ad in the magazine BTW) is NOT her.

    Soupie: Umm … from the start to finish Miss Loi has been talking about ads here right???

    Wendy: Will convey your appreciation to the relevant personnel :D

    Rich Grad/Poor Grad: Will convey your appreciation to the relevant personnel :D

    Uzyn: Of course Miss Loi remembers! She still keeps that email from you like a souvenir! Will convey your appreciation to the relevant personnel :D

    P.S. Aren’t we all sinners when it comes to indulging in the pleasures of Ping’s shoutbox?

    xinyun dear, don’t think Miss Loi’s ad is so powerful that can cause stuffs to pop out from the mag.

    Fari: The words so big but only “oddly familiar”?!! Must convey this to the relevant personnel! Hmmph!

  9. 9


    2008
    Fri
    30
    May
    8:33AM
    OMG says,

    ARgh…. My mum tore out that portion…..haha… But i like this phrase “Now repeat after Miss Loi “I will score A1 … I will score A1 … I will score A1 …””….

    More nightmares to kids (teenagers).. haha

  10. 10


    2008
    Fri
    30
    May
    10:12AM
    ignorantsoup says,

    Haha.. Yes I guess I have been too ignorant to discover that. Nonetheless, great ad there..haha..Hmm..for today, I need to chant “I will score A’s. I will score A’s”. Haha.. Results out today..:P

  11. 11


    2008
    Fri
    30
    May
    11:30AM
    FoxTwo says,

    I’m just glad smc didn’t put my blog URL there in the ad.. MUAHAHAHAH!

    Oh wait what am I thinking? bad publicity is still publicity!! Dangit!!

    Oh btw… very cool ad, smc!

  12. 12


    2008
    Fri
    30
    May
    5:10PM
    Jayden says,

    I’m so glad that I’m over and done with the crazy exams years… Anyway, I LOVE THE DESIGN OF YOUR WEBSITE! :)

  13. 13


    2008
    Sat
    31
    May
    1:07AM
    Miss Loi avatar Miss Loi says,

    OMG: Your mum’s looking for tutors for you? Imminent nightmares coming your way? :)

    Soupie: Relax. Miss Loi shall chant together with you … You WILL score A’s … You WILL score A’s … You WILL score A’s …

    FoxTwo: Alright, nominations for the next ad’s list of deadly ’sins’ are now open:

    1) Late for Miss Loi’s class
    2) Never do Miss Loi’s homework
    3) Criticizing Miss Loi’s looks
    4) foxtwo.org
    5)

    Jayden: OMG. Think the relevant personnel would be absolutely delighted to hear this from you :D

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